Wella Professionals Color Touch Demi-Permanent Hair Colour 7/97 Medium Cendre Brunette Blonde 60ml

Color Touch is a low commitment, ammonia free*, multi-dimensional demi-permanent hair colour for clients who like to change their tone more often. *Color Touch, Color Touch Sunlights (except Sunlight/0), Color Touch Relights, and INSTAMATIC by Color Touch

Mixing Recommendation: Always mix COLOR TOUCH with COLOR TOUCH Emulsion 1.9% or 4%. Mix at a ratio of 1:2, e.g. 30g Cream + 60g Emulsion. First Time/Full Head Application: Wear suitable gloves. Apply with brush and bowl. For a more efficient application, we recommend using an applicator bottle. Apply COLOR TOUCH mix to pre-shampooed, towel-dried hair – evenly from roots to ends. Development Times: Without heat – 20 minutes (or 15 minutes after a perm or straightening service). With added heat – 15 minutes (or 10 minutes after a perm or straightening service).